As from 2021, the rules governing cross-border business-to-consumer (B2C) distance sales of goods within the European Union will be aligned with those governing cross-border B2C supplies of telecommunications, broadcasting and electronic (TBE) services. In this article the author raises the question of whether the next step should be the alignment of the rules governing the place of business-to-business (B2B) supplies of goods and services in intra-EU trade.