The insurance industry is facing evolving transfer pricing dynamics, with tax audits intensifying worldwide and transfer pricing legislations undergoing significant transformations. This article explores the key trends shaping tax audits in the insurance sector, highlighting the increasing scrutiny of intercompany transactions and the challenges of compliance with diverging and more complex regulatory frameworks. What strategies can insurers employ to navigate this complex environment and mitigate the risk of double taxation? This article tries to provide a roadmap for industry stakeholders to stay ahead in a rapidly changing transfer pricing landscape.